Related content
- 
 Agency managementIntegrated marketingMarketing capabilitiesOrganisation & structure Agency managementIntegrated marketingMarketing capabilitiesOrganisation & structureGlobal Trends in Creative In-HousingRead more about "Global Trends in Creative In-Housing"This study focuses on WFA members’ creative in-house agencies. 
- 
 ProgrammaticMarketing technologyData-driven marketingMarketing technology ProgrammaticMarketing technologyData-driven marketingMarketing technologyProgrammatic Data & Technology (2020)Read more about "Programmatic Data & Technology (2020)"The fourth wave of WFA's programmatic research looks into how members are employing programmatic advertising and how this sector has… 
- 
 ChannelsMarketing technologyMarketing technology ChannelsMarketing technologyMarketing technologyBenchmark: AI ad creative audit solution providersRead more about "Benchmark: AI ad creative audit solution providers"WFA benchmark on possible vendors who could provide creative auditing services. 
- 
 ChannelsAgency remuneration & contracts ChannelsAgency remuneration & contractsBenchmark: Agency barterRead more about "Benchmark: Agency barter"This benchmark examines the usage of agency barter & principal buying/trading offerings. 
- 
 Agency remuneration & contractsMarketing procurementMarketing technologyMarketing technology Agency remuneration & contractsMarketing procurementMarketing technologyMarketing technologyBenchmark: e-invoicing solutionsRead more about "Benchmark: e-invoicing solutions"This member benchmark examines the usage of e-invoicing solutions. 
- 
 Integrated marketingMarketing procurement Integrated marketingMarketing procurementSurvey: Shifting from physical to virtual eventsRead more about "Survey: Shifting from physical to virtual events"This WFA member survey looks at how organisations are managing virtual events in light of Covid-19 
- 
 Agency remuneration & contractsMarketing operationsOrganisation & structure Agency remuneration & contractsMarketing operationsOrganisation & structureSurvey: Covid-19 global response (June 2020)Read more about "Survey: Covid-19 global response (June 2020)"The third wave of research again gathered input from senior multinational marketers on how they are reacting to the ongoing global… 
- 
 ChannelsMedia governanceMarketing effectiveness ChannelsMedia governanceMarketing effectivenessMedia Outlook in the COVID-19 CrisisRead more about "Media Outlook in the COVID-19 Crisis"Perspectives from WFA members, agencies and consultants on the development of media supply, demand and pricing in light of the… 
- 
 Marketing procurementOrganisation & structure Marketing procurementOrganisation & structureBenchmark: Rights management for actors and musicRead more about "Benchmark: Rights management for actors and music"This WFA member benchmark covers the topic of rights/buyouts of actors and music composers and how to best manage this. 
- 
 Integrated marketing Integrated marketingBenchmark: Inclusive events for people with disabilitiesRead more about "Benchmark: Inclusive events for people with disabilities"This member benchmark provides information on how to organize an inclusive event for people with disabilities. 
- 
 Agency evaluation & performanceAgency managementMarketing procurement Agency evaluation & performanceAgency managementMarketing procurementClient-agency performance evaluations: the agency viewRead more about "Client-agency performance evaluations: the agency view"This survey examined client-agency performance evaluation programs from the perspective of the agency side. 
- 
 Agency remuneration & contractsMarketing procurement Agency remuneration & contractsMarketing procurementBenchmark: Calculation methods for social media savingsRead more about "Benchmark: Calculation methods for social media savings"This member benchmark examines calculation methods for social media savings.