D&I Resource Hub
All entries
-
COVID has re-emphasised how brands must serve society
Read more about "COVID has re-emphasised how brands must serve society"Phil Myers, WFA Deputy President and SVP Public Policy and Government Affairs, PepsiCo, on how the policy function has had to adapt…
-
Can marketing help build back better?
Read more about "Can marketing help build back better?"WFA hosts virtual event to address how marketing can be a positive force post COVID
-
WFA announces new speakers for Global Marketer Week 2021
Read more about "WFA announces new speakers for Global Marketer Week 2021"Dole CMO, Diageo media lead, Anti-Defamation League top exec, and renowned environmental professor join event line-up
-
Agency managementMarketing capabilitiesSpotlight: Brand Building in Uncertain Times
Read more about "Spotlight: Brand Building in Uncertain Times"The world as we know it has changed… what impact has this had on how brands are built today and what will this mean as…
-
Digital policyData collection & privacyWFA Global Privacy Map
Read more about "WFA Global Privacy Map"An overview of data protection & privacy regulation in key markets. Last updated: 25 February…
-
Agency managementMarketing procurementBenchmark: Global Category Management - Strategic ‘packaging’ design agency
Read more about "Benchmark: Global Category Management - Strategic ‘packaging’ design agency"Member benchmark on global category management of strategic ‘packaging’ design agency.
-
InfluencersIntegrated marketingSpotlight: How to win the hearts of Gen Z in 2021
Read more about "Spotlight: How to win the hearts of Gen Z in 2021"Born between 1996 and 2015, Gen Z is estimated to become the largest generation of consumers in just a few years. Businesses that…
-
Marketing procurementSourcing Forum meeting overview (February 2021)
Read more about "Sourcing Forum meeting overview (February 2021)"Overview of the Sourcing Forum held remotely on February 17, 2021.
-
Diversity & InclusionDigital transformationMarketing capabilitiesMarketing technologyMarketing technologyWFA Better Marketing Pod Ep 5: On digital transformation with L'Oréal’s Lubomira Rochet
Read more about "WFA Better Marketing Pod Ep 5: On digital transformation with L'Oréal’s Lubomira Rochet"WFA Podcast host, David Wheldon, speaks with Lubomira Rochet, L'Oréal's Chief Digital Officer
-
Marketing capabilitiesMarketing operationsOrganisation & structureWhat marketing talent wants
Read more about "What marketing talent wants"Company and marketing department attributes that resonate with today's marketer
-
Marketing capabilitiesMarketing operationsOrganisation & structure
Marketing talent seeks companies with purpose, WFA research
Read more about "Marketing talent seeks companies with purpose, WFA research"Apple, Unilever and P&G are the most attractive companies to work for
-
Agency managementMarketing procurementBenchmark: Agency scope of work (SOW) tools
Read more about "Benchmark: Agency scope of work (SOW) tools"WFA member benchmark survey on Scope of Work (SOW) tools.
-
Brand reputationOrganisation & structureBenchmark: Global versus local brand equity
Read more about "Benchmark: Global versus local brand equity"WFA member survey on the topic of balancing global and local brand equity/positioning.
-
Marketing procurementOrganisation & structureDecoupling production from the creative agency and the role of the agency producer
Read more about "Decoupling production from the creative agency and the role of the agency producer"Following questions from WFA members, our partner Advertising Production resources (APR) has provided input on the topics of…
-
Marketing capabilitiesMarketing operationsOrganisation & structureSpotlight: Shortcutting your marketing transformation
Read more about "Spotlight: Shortcutting your marketing transformation"COVID has accelerated the need to transform legacy marketing structures and processes for the digital…
-
Digital transformationMarketing operationsMarketing Transformation - Delivering the future fit organisation
Read more about "Marketing Transformation - Delivering the future fit organisation"The subject of marketing transformation and how to deliver a Marketing function that is ‘future fit’ for the digital…
-
Marketing procurementSpotlight: Managing your sponsorship initiatives post-pandemic
Read more about "Spotlight: Managing your sponsorship initiatives post-pandemic"What should marketing and marketing procurement professionals be thinking about as they consider how to manage and leverage their…
-
Marketing procurementDefining world-class standards for marketing procurement
Read more about "Defining world-class standards for marketing procurement"To drive improvement, marketing procurement needs to ensure that everyone is talking the same language. WFA’s Global…
-
Agency remuneration & contractsSpotlight: Media Contract Guidance in China
Read more about "Spotlight: Media Contract Guidance in China"This Webinar is for marketing, media and sourcing specialists who are responsible for Media Contracts and have a particular interest…
-
Media governanceOrganisation & structureBenchmark: Global Budget setting & use of working/non-working ratios
Read more about "Benchmark: Global Budget setting & use of working/non-working ratios"Member benchmark on enterprise marketing budgets and the use of 'working' vs 'non-working' spend ratios.
-
Marketing lawQ&A Session: EU Collective Redress – what impact on advertisers?
Read more about "Q&A Session: EU Collective Redress – what impact on advertisers?"A Q&A session with the European Commission Directorate General Justice and Consumers
-
Marketing procurementBenchmark: Global Category Management - Public Relations
Read more about "Benchmark: Global Category Management - Public Relations"Member benchmark on category management of public relations (brand PR / consumer facing)
-
Data collection & privacy
Asia Spotlight: Leadership perspective in 2021
Read more about "Asia Spotlight: Leadership perspective in 2021"WFA CEO Stephan Loerke was joined by some of WFA’s senior industry leaders in Asia Pacific to discuss the most pressing issues…
-
Audience measurementChannelsProgrammaticSpotlight: Digital media and the demise of identity
Read more about "Spotlight: Digital media and the demise of identity"The demise of the third party cookie this year, plus reductions in identifiers such as Apple’s IDFA, are making it…
-
WFA unveils speaker line up for Global Marketer Week 2021
Read more about "WFA unveils speaker line up for Global Marketer Week 2021"Top marketers and business leaders from Grab, LVMH, Mars, Mastercard, P&G and Unilever to take the stage
The focus of…
-
Marketing technologyMarketing technologyWFA Better Marketing Pod Ep 4: On next generation marketing with Mastercard's Raja Rajamannar
Read more about "WFA Better Marketing Pod Ep 4: On next generation marketing with Mastercard's Raja Rajamannar"David Wheldon speaks with Raja Rajamannar, CMO at Mastercard and WFA President.
-
Media transparencyAgency managementAgency rostersMarketing capabilitiesMarketing operationsOrganisation & structureSix partner predictions for 2021
Read more about "Six partner predictions for 2021"Six of WFA’s strategic partners share their views on what will define marketing for the year…
-
Case study | Aeromexico: Not quite all-American
Read more about "Case study | Aeromexico: Not quite all-American"Mexican airline tackles prejudice using DNA testing
This article was originally published in Contagious I/O on 28 January…
-
Marketing operationsSpotlight on sustainability around the world
Read more about "Spotlight on sustainability around the world"Guest speaker Christoph Dölitzsch from Latana shares insight on how people’s views of sustainability differ around the…
-
Case study | Mastercard: True Name
Read more about "Case study | Mastercard: True Name"Financial services company launches card to ease pain point in the LGBTQIA+ community
This article was originally published…
-
Marketing technologyMarketing technologyWFA President launches book on next generation marketing
Read more about "WFA President launches book on next generation marketing"Mastercard CMO, Raja Rajamannar, has written a new book detailing the challenges and solutions to the coming technology-driven…
-
WFA welcomes 19 new corporate members in 2020
Read more about "WFA welcomes 19 new corporate members in 2020"Membership rises to 125 corporate members
-
Agency rostersProductionMarketing operationsWFA Consultant Directory
Read more about "WFA Consultant Directory"A WFA directory of marketing consultant firms, based on member recommendations and market research. Last update: January 2021
-
Marketing procurementData collection & privacy
Spotlight: WFA in 2021
Read more about "Spotlight: WFA in 2021"A chance for WFA members (only) to get a glimpse of the collective priorities of the membership for 2021.
-
Alcohol marketingMarketing lawWFA’s response to WHO consultation (alcohol marketing)
Read more about "WFA’s response to WHO consultation (alcohol marketing)"WFA’s response to the WHO’s consultation on a working document for development of an action plan to strengthen…
-
Marketing lawInfluencersWFA Global Influencer Marketing Map
Read more about "WFA Global Influencer Marketing Map"An overview of influencer marketing regulations in key markets. Last updated January 2021.
-
Digital policyDGX meeting with Google, 15 December 2020
Read more about "DGX meeting with Google, 15 December 2020"In this session, WFA members discussed GDPR compliance and data protection responsibilities with Google.
-
Insight & Strategy: Google Creatability
Read more about "Insight & Strategy: Google Creatability"How Google used the power of the web and AI to improve the accessibility of art and music
This article was originally…
-
Digital policyWFA response to EDPB consultation
Read more about "WFA response to EDPB consultation"WFA response to EDPB consultation on Recommendations 01/2020 on measures that supplement transfer tools to ensure compliance with…
-
Agency managementBenchmark: Agency collaboration
Read more about "Benchmark: Agency collaboration"WFA member survey on KPIs, success factors and challenges for agency collaboration.
-
Case study | Dove: Women like us
Personal care brand partners with stock image supplier to challenge public perception of womenRead more about "Case study | Dove: Women like us"This article was originally…
-
WFA Better Marketing Pod Ep 3: In conversation with Sir Martin Sorrell
Read more about "WFA Better Marketing Pod Ep 3: In conversation with Sir Martin Sorrell"David Wheldon speaks with Sir Martin Sorrell
-
Marketing procurementSourcing Forum meeting overview (December 2020)
Read more about "Sourcing Forum meeting overview (December 2020)"Overview of the Sourcing Forum held remotely on December 2, 2020
-
WFA Forum Chairs look back on 2020
Read more about "WFA Forum Chairs look back on 2020"We asked the chairs of our WFA working groups to reflect on what 2020 meant for the global media, marketing and digital policy…
-
WFA CEO: “Build Back Better has started”
Read more about "WFA CEO: “Build Back Better has started”"An extraordinary year has seen extraordinary changes, some for the better. WFA CEO Stephan Loerke looks forward to 2021.
-
CreativityMy favourite campaign of 2020…
Read more about "My favourite campaign of 2020…"Six industry leaders highlight the work that has impressed them most this year.
-
Media governanceSelf-regulationMarketing capabilitiesMarketing operationsMarketing procurementOrganisation & structure10 Predictions for 2021
Read more about "10 Predictions for 2021"It wouldn’t be the holidays without some crystal ball gazing. The WFA team predicts what will happen next year both in the…
-
Digital policyMarketing lawData collection & privacyDGX meeting overview (December 2020)
Read more about "DGX meeting overview (December 2020)"Overview of the Digital Governance Exchange (DGX) meeting held remotely on 1 December, 2020
-
Agency managementAgency remuneration & contractsMarketing procurementSpotlight: The impact of the pandemic on the agency business
Read more about "Spotlight: The impact of the pandemic on the agency business"Structures, financial and predictions – what WFA members should watch out for.
-
Ad fraud & verificationData collection & privacyData-driven marketingThe end of the cookie
Read more about "The end of the cookie"Advertisers need to prepare to remodel their approach to data-driven marketing. WFA's Director of Global Media Services, Matt Green,…
-
Food marketingMarketing lawWebinar: 10 trends shaping food marketing regulation in 2020
Read more about "Webinar: 10 trends shaping food marketing regulation in 2020"A closer look at the latest regulatory trends to restrict food and beverage marketing as a response to the global obesity…
-
Interactive Tool: Gender equality attitudes study 2019
Read more about "Interactive Tool: Gender equality attitudes study 2019"The results shown in this dashboard represent the findings from UN Women's "Are you ready for change?" Gender Equality…
-
Marketing procurementBenchmark: Savings targets & definitions, tactical marketing procurement & PO approval
Read more about "Benchmark: Savings targets & definitions, tactical marketing procurement & PO approval"WFA member survey on savings targets & definitions, tactical marketing procurement & PO approval.
-
Marketing procurementBenchmark: Global Category Management - E-commerce
Read more about "Benchmark: Global Category Management - E-commerce"WFA member survey on the category management of e-commerce / digital commerce initiatives by marketing procurement.
-
Digital policyAlcohol marketingSelf-regulationMarketing law
Global Alcohol Advertising Heatmap
Read more about "Global Alcohol Advertising Heatmap"A tool providing a snapshot of regulations on alcohol advertising globally.
Last update: October 2020 -
WFA Whitepaper on marketing and sustainability
Read more about "WFA Whitepaper on marketing and sustainability"How marketers can reconcile the consumption conundrum
-
Digital policyMarketing lawData collection & privacyDGX meeting with Facebook, 16 November 2020
Read more about "DGX meeting with Facebook, 16 November 2020"In this session, WFA members discussed GDPR compliance with Facebook.
-
Agency managementAgency rostersMarketing procurementSourcing Forum meeting overview (November 2020)
Read more about "Sourcing Forum meeting overview (November 2020)"Overview of the Sourcing Forum held remotely on November 18, 2020.
-
Can marketing help drive a more sustainable future for our planet?
Read more about "Can marketing help drive a more sustainable future for our planet?"Traditionally seen as a ‘consumption driver', is marketing at odds with sustainability or can modern marketing be seen as a…
-
CreativityBrand purposeMy favourite campaign of 2020...
Read more about "My favourite campaign of 2020..."Six industry leaders highlight the work that has impressed them in this strangest of years.
-
Self-regulationPlatforms and transparency
Read more about "Platforms and transparency"The digital platforms cannot be members of the WFA but we do work with them when it delivers benefits to brands and society. CEO…
-
Diversity & InclusionAgency managementSourcing’s diversity power
Read more about "Sourcing’s diversity power"Marketing procurement can play a huge part in delivering a more diverse range of suppliers for brands and driving meaningful change.…
-
ProductionMarketing procurementEco-Friendly Practices in Production
Read more about "Eco-Friendly Practices in Production"This Advertising Production Resources (APR) guide has been designed to help WFA members with developing eco-friendly practices…
-
Benchmark: Digital Agencies(B2B) in South East Asia
Read more about "Benchmark: Digital Agencies(B2B) in South East Asia"Member benchmark on Digital Agencies(B2B) in South East Asia
-
Benchmark: Media Recruitment Agencies in Japan
Read more about "Benchmark: Media Recruitment Agencies in Japan"Member benchmark on Media Recruitment Agencies in Japan
-
Digital policyMarketing lawData collection & privacyWebinar: El uso de datos y la publicidad: ¿qué depara el futuro para las marcas?
Read more about "Webinar: El uso de datos y la publicidad: ¿qué depara el futuro para las marcas?"Esta sesión abordará algunas de las últimas leyes y mejores prácticas con respecto al uso de datos,…
-
Digital policyMarketing lawData collection & privacyWebinar: AI & advertising, a consumer perspective
Read more about "Webinar: AI & advertising, a consumer perspective"A report on the potential harms of AI powered advertising, and thoughts on redesigning the system.
-
Integrated marketingMarketing procurementSurvey: Organising virtual and hybrid events
Read more about "Survey: Organising virtual and hybrid events"This WFA member survey looks at how organisations have been planning and managing their events in 2020 and beyond
-
Diversity & InclusionWebinar: Diversidad e inclusion en la industria publicitaria
Read more about "Webinar: Diversidad e inclusion en la industria publicitaria"¿Qué pueden hacer las marcas para intensificar sus esfuerzos de diversidad e inclusión?
-
Agency managementProductionMarketing procurementSpotlight: Global Production - 2020 and beyond
Read more about "Spotlight: Global Production - 2020 and beyond"As global marketers and procurement experts are trying to navigate the rapidly changing production landscape, it is important for…
-
Marketing technologyMarketing technologyMedia Forum Meeting Overview (November 2020, Singapore)
Read more about "Media Forum Meeting Overview (November 2020, Singapore)"Overview of the Media Forum held on November 19th, 2020 in Singapore via Zoom.
-
Agency managementMarketing operationsOrganisation & structureSpotlight: Global Trends in Creative In-Housing
Read more about "Spotlight: Global Trends in Creative In-Housing"The subject of in-housing creative services has been increasingly prevalent in recent years with 57% of WFA members currently having…
-
Digital policyData collection & privacyPrivacy in China: the new draft PIPL and what it could mean for advertisers
Read more about "Privacy in China: the new draft PIPL and what it could mean for advertisers"A briefing session on China’s new draft Personal Information Protection Law.
-
Marketing operationsMarketing procurementBenchmark: Global Category Management - Consumer Promotions
Read more about "Benchmark: Global Category Management - Consumer Promotions"Member benchmark on category management of consumer promotions.
-
Digital policyData collection & privacy
DGX meeting overview: Competition and digital advertising (October 2020)
Read more about "DGX meeting overview: Competition and digital advertising (October 2020)"Overview of the special Digital Governance Exchange (DGX) session on competition and digital advertising held remotely on 30…
-
EU's Gender Equality Index 2020
Read more about "EU's Gender Equality Index 2020"With a score of 67.9 out of 100, the EU is at least 60 years away from reaching complete gender equality, if we continue at the…
-
Power of the Black Community - From Moment to Movement
Read more about "Power of the Black Community - From Moment to Movement"According to "The Power of the Black Community – From Moment to Movement," the 10th annual report in Nielsen's Diverse…
-
Diversity & InclusionBrand purposeWFA Better Marketing Pod Ep. 2: Marketing in times of Covid
Read more about "WFA Better Marketing Pod Ep. 2: Marketing in times of Covid"David Wheldon speaks to Karmarama’s Jon Wilkins and Contagious’ Paul Kemp-Robertson
-
Ad fraud & verificationHow ‘viewable’ is your market? 10 trillion impressions provide some answers
Read more about "How ‘viewable’ is your market? 10 trillion impressions provide some answers"In 2019, WFA invited key verification suppliers to join forces and participate in an exercise to share market-by-market data on…
-
Diversity & InclusionWFA Better Marketing Pod Ep.1: Diversity & Inclusion
Read more about "WFA Better Marketing Pod Ep.1: Diversity & Inclusion"David Wheldon speaks to WFA’s Global Diversity Ambassadors, Belinda Smith and Jerry Daykin
-
Brand safetyBrand safetyIndustry experts on the next steps for brand safety
Read more about "Industry experts on the next steps for brand safety"The new agreement on harmful content in the digital space achieved within the Global Alliance for Responsible Media highlights…
-
Marketing procurementOrganisation & structureGlobal Marketing Procurement: 2020 and beyond
Read more about "Global Marketing Procurement: 2020 and beyond"WFA reports on the current state of marketing procurement, trends in structures and ways of working, the career path of the function…
-
Marketing procurementOrganisation & structureBenchmark: Global marketing procurement team structures & workload allocation
Read more about "Benchmark: Global marketing procurement team structures & workload allocation"WFA member benchmark regarding workload allocation and related team structures.
-
Agency rostersClient views on developing creative in-house
Read more about "Client views on developing creative in-house"Recent WFA research identified increased use of in-house creative teams among many of our members. We asked four brands to…
-
Digital policyData collection & privacy
DGX meeting overview (October 2020)
Read more about "DGX meeting overview (October 2020)"Overview of the Digital Governance Exchange (DGX) meeting held remotely on 21 October, 2020
-
Marketing procurementSourcing Forum meeting overview (October 2020)
Read more about "Sourcing Forum meeting overview (October 2020)"Overview of the Sourcing Forum held remotely on October 15, 2020.
-
Brand safetyChannelsBrand safetyMarketing operationsOrganisation & structureWebinar: Where do great ads thrive?
Read more about "Webinar: Where do great ads thrive?"In an increasingly volatile landscape, which environments can advertisers trust to reflect ambition of their brands?
-
Consumer insightTop take-outs from The World in 2021 with The Economist
Read more about "Top take-outs from The World in 2021 with The Economist"Will Gilroy, WFA's Director of Policy and Communications, shares key take-aways from the recent webinar with The Economist's Deputy…
-
Digital policyMarketing lawConsumer insight
Webinar: The Economist presents The World in 2021
Read more about "Webinar: The Economist presents The World in 2021"The Economist’s predictive look to the year ahead. Tom Standage shares key insights from the upcoming The Economist report…
-
CreativityContagious becomes WFA’s global strategic partner for Creativity
Read more about "Contagious becomes WFA’s global strategic partner for Creativity"Strategic partners help WFA improve on the value delivered to members against a number of priority areas
-
Digital policyData collection & privacyDGX Benchmark: EU-US Data Transfers
Read more about "DGX Benchmark: EU-US Data Transfers"This WFA member benchmark covers member experiences regarding data transfers between the EU and the US.
-
Agency remuneration & contractsMarketing operationsOrganisation & structureSurvey: Covid-19 global response (September 2020)
Read more about "Survey: Covid-19 global response (September 2020)"The fourth wave of research again gathered input from senior multinational marketers on how they are reacting to the ongoing global…
-
The Diversity Study 2020
Read more about "The Diversity Study 2020"Campaign-Kantar D&I survey of the marketing industry in Asia-Pacific shows worsening levels of equality and support
-
Marketing capabilitiesBenchmark: Measures of investment in marketing capability building
Read more about "Benchmark: Measures of investment in marketing capability building"WFA member benchmark covering measurement of investment in marketing capability building.
-
Digital policyData collection & privacyData Ethics Board meeting overview (September 2020)
Read more about "Data Ethics Board meeting overview (September 2020)"Overview of the Data Ethics Board meeting held on 21 September 2020.
-
ProductionMarketing procurementThe endless possibilities of Computer Generated Imagery (CGI)
Read more about "The endless possibilities of Computer Generated Imagery (CGI)"This report by MurphyCobb Associates covers the CGI landscape, negotiation drivers, implementation technics and other top tips.
-
Digital policyWFA Q&A session with Google on digital services taxes
Read more about "WFA Q&A session with Google on digital services taxes"Overview of WFA’s Q&A session with Google on their announcement to raise the price of advertising in the UK, Austria and…
-
Digital policyData collection & privacyDGX meeting overview (September 2020)
Read more about "DGX meeting overview (September 2020)"Overview of the Digital Governance Exchange (DGX) meeting held remotely on 9 September, 2020.
-
Data & analyticsInclusive Visual Search Guide
Read more about "Inclusive Visual Search Guide"Getty Images has released an Inclusive Visual Search Guide to assist brands and businesses in making intentional content…
-
Diversity & InclusionMarketing procurementSustainability and procurement
Read more about "Sustainability and procurement"Marketing procurement leaders can help their colleagues deliver on sustainability goals and boost their standing as strategic…