About Responsible Marketing Pact

Responsible Marketing Pact - About

The Responsible Marketing Pact (RMP) is an initiative launched by the leading producers of beer, wine and spirits in the European Union.


AB InBev, Bacardi Limited, Brown-Forman, Carlsberg, Diageo, Heineken and Pernod Ricard are members of the Responsible Marketing Pact. The group's objective is to substantially reinforce companies’ advertising self-regulatory commitments by establishing a set of common rules.

Register for this remote session here.

This meeting is open to RMP members only.

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Upcoming events

  1. NAC remote session: Organizing virtual events (part 2) Remote

    25 Sep 2020

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  2. LATAM Regional Meeting Remote

    29 Sep 2020

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  3. WFA Executive Committee Meeting Remote

    06 Oct 2020

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  4. Remote CMO Forum APAC Remote

    08 Oct 2020

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  5. Digital Governance Exchange Remote

    21 Oct 2020

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