About Policy Action Group

Policy Action Group - About

For senior European public/government affairs professionals and national advertiser associations


The Policy Action Group (PAG) brings together senior representatives from national advertiser associations and WFA corporate members working on public policy issues related to marketing communications. Through PAG, WFA engages directly with top-level decision makers and drives advocacy programmes on issues that affect marketers’ operations.

Register for this remote session here.

Upcoming events

  1. Digital Governance Exchange Remote

    09 Sep 2020

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  2. Programmatic and Data Forum Remote

    09 Sep 2020

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  3. Media Forum China Remote

    10 Sep 2020

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  4. Media Forum APAC Remote

    17 Sep 2020

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  5. External Event: ProcureCon Marketing Agencies & Partners

    22 Sep 2020

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