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Venezuelans applaud creative excellence
14/11/2014
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Nestlé Venezuela, Leo Burnett and Whiskey Films were the big winners of the 56th edition of the ANDA Awards on 14th October, the annual industry event hosted by the Association of Venezuelan Advertisers (ANDA) to honour creative excellence in advertising. A total of 249 Gold, Silver and Bronze awards were handed out in 56 categories.
With five golden statuettes, Nestlé Venezuela was awarded Advertiser of the Year, followed by The Kellogg Company, Orinoquiaphoto/Getty Images and FUNDANA. The Agency of the Year 2014 was Leo Burnett, with twelve gold awards, followed by Publicis Venezuela and 141 Coimbra. The most awarded production house was Whisky Films, followed by El Living and Tres Cinematografía.
The jury was composed of seventy professionals who evaluated more than 800 entries through an online voting process.
Following neuro-marketing research among a group of 100 consumers, which measured the levels of attention, engagement, impact and “buzz” effect, among others, of TV commercials, the Consumer Award was given to Movistar (Telefónica) for Salutación, a commercial that scored 98.7% for emotional impact.
For Dario De La Vega, president of ANDA, this year's awards signalled two major achievements. “The first is that, despite the economic reality, the number of entries was similar to last year. The second concerns the changes made to the composition of the jury and the new judging criteria, which were defined based on the suggestions and proposals of the different industry stakeholders,” he said.
For more information visit the event page or contact ANDA.
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With five golden statuettes, Nestlé Venezuela was awarded Advertiser of the Year, followed by The Kellogg Company, Orinoquiaphoto/Getty Images and FUNDANA. The Agency of the Year 2014 was Leo Burnett, with twelve gold awards, followed by Publicis Venezuela and 141 Coimbra. The most awarded production house was Whisky Films, followed by El Living and Tres Cinematografía.
The jury was composed of seventy professionals who evaluated more than 800 entries through an online voting process.
Following neuro-marketing research among a group of 100 consumers, which measured the levels of attention, engagement, impact and “buzz” effect, among others, of TV commercials, the Consumer Award was given to Movistar (Telefónica) for Salutación, a commercial that scored 98.7% for emotional impact.
For Dario De La Vega, president of ANDA, this year's awards signalled two major achievements. “The first is that, despite the economic reality, the number of entries was similar to last year. The second concerns the changes made to the composition of the jury and the new judging criteria, which were defined based on the suggestions and proposals of the different industry stakeholders,” he said.
For more information visit the event page or contact ANDA.
Sign up to monthly WFA news
