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Six new members were elected to the board of directors of the Swedish Association of Advertisers (pic). Mats Liedholm, marketing director of ICA, remains chairman. Annica Axelsson, Stralfors, and Sara Brandt, Cederroth, were re-elected Vice Presidents.

The newly appointed members are: Bassam El Mattar (TUI Nordic/Fritidsresor), Claes Jerveland (Volkswagen Group Sweden), Karolina Åhs (the K-rauta), Leif Börjesson (Spendrups), Pernilla Oldmark (Tele2) and Staffan Ekstam (McDonald's Sweden).

The new board in its entirety:

• Mats Liedholm, ICA (Chairman)
• Annica Axelsson, Stralfors (Vice Chairman)
• Sara Brandt, Cederroth (Vice Chairman)
• Anders Ericson
• Anders Forssten, Seamless
• Bassam El Mattar, TUI Nordic/Fritidsresor
• Claes Jerveland, Volkswagen Group Sweden
• Irene Olsson, Orkla Foods
• Karolina Åhs, K-rauta
• Leif Börjesson, Spendrups
• Pernilla Oldmark, Tele2
• Peter Jannerö, Svenska Spel
• Staffan Ekstam, McDonald's Sweden

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