Want tips on pitching?
Clients & agencies can learn from our guide on how to organize, conduct and conclude a pitch.
Pakistan association organises crowd-sourcing competition for best brand strategy
12/12/2014
Back to the overview
The Pakistan Advertisers Society (PAS) organised in November Crack-It 2014, a national competition where marketers, techies, designers and strategists looked to create together the best solutions for brand communications. The 35 teams of four, each made up of a creative, a developer, a strategist and a marketer, had twelve hours on the day of the competition to come up with a strategy and a prototype of their solution to real-life briefs from Nestlé Pakistan.
The competition was open to all professionals and students in the field of marketing, advertising and IT from Pakistan, giving teams the chance to showcase their ideas and technological solutions against the objectives Nestlé Pakistan wanted to achieve. The participating teams had to come up with the most comprehensive and innovative strategies and solutions that leveraged single or multiple digital platforms under two major categories: “Connecting with Youth” and “Digital Retails Solution”.
The competition took place in two rounds. In the preliminary round the teams were given a single task, namely to come up with a one-pager summarising their strategy and solution, as well as a prototype that would best describe their strategy and solution pertaining to the task at hand. The top ten teams were then invited into the final round, during which they had to champion their proposal to a jury.
Finally, the top three teams – Digital Khiladi (Fast NUCES), Digital Bugs (JWT Fusion) and D Team (Dealtoday) – were invited to present their proposals at the PAS Digital Marketing and Advertising Conference Dig-It 3.0 held on 27th November in Lahore.
Digital Khiladi (Fast NUCES), the winning team, received a cash prize of Rs. 150,000 (roughly $1,500) and the concept and strategy was employed by Nestlé Pakistan.
For more information click here.
Sign up to monthly WFA news
The competition was open to all professionals and students in the field of marketing, advertising and IT from Pakistan, giving teams the chance to showcase their ideas and technological solutions against the objectives Nestlé Pakistan wanted to achieve. The participating teams had to come up with the most comprehensive and innovative strategies and solutions that leveraged single or multiple digital platforms under two major categories: “Connecting with Youth” and “Digital Retails Solution”.
The competition took place in two rounds. In the preliminary round the teams were given a single task, namely to come up with a one-pager summarising their strategy and solution, as well as a prototype that would best describe their strategy and solution pertaining to the task at hand. The top ten teams were then invited into the final round, during which they had to champion their proposal to a jury.
Finally, the top three teams – Digital Khiladi (Fast NUCES), Digital Bugs (JWT Fusion) and D Team (Dealtoday) – were invited to present their proposals at the PAS Digital Marketing and Advertising Conference Dig-It 3.0 held on 27th November in Lahore.
Digital Khiladi (Fast NUCES), the winning team, received a cash prize of Rs. 150,000 (roughly $1,500) and the concept and strategy was employed by Nestlé Pakistan.
For more information click here.
Sign up to monthly WFA news
