Support the WFA Digital Network position on what advertisers want from online audience measurement.

McDonald's France's “No Logo” campaign by TBWA\Paris and OMD received the Grand Prix at the 21st edition of the EFFIE Awards Gala on 24 November in Paris.

26 campaigns were recognised for their effectiveness, nine of which received a Gold Effie. The competition was organised by the French Advertisers Association (UDA) and the French Association of Communication Agencies (AACC).

The 2014 Gold Effies went to:

• Food: No logo by TBWA\Paris and OMD for McDonald's France
• Drinks: Evian Baby & Me by BETC and Havas Media for Danone Eaux France
• Automotive: Le monolithe by CLM BBDO, Proximity BBDO and MEC for Mercedes-Benz
• Retail: On marche sur la tete by Australie and OMD for E. Leclerc
• Hygiene/Beauty/Heath: Dercos Neogenic by TBWA\Paris and OMD for Laboratoires VICHY
• Corporate and B2B communication: Marque Employeur by TBWA\Paris and OMD for McDonald's France
• Services: Lancement de la 4G de Bouygues Telecom by DDB Paris, Score DDB, KR and Performics for Bouygues Telecom
• General interest communication: Quand on tien a quelqu'un, on le reticent by Publicis Consultants and Dentsu Aegis media for Sécurité Routière
• Low budget: Defi ingeniers SNCF 2 by TBWA\Paris and ZenithOptimedia for SNCF

For more information click here.


Sign up to monthly WFA news