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On June 26 2014, Jaime Lobera, Corporate Director of Marketing and Sales of Campofrio Food Group, was elected President of the Spanish Advertisers Association (aea). Lobera holds a degree in Law and Economics and Business Administration from the Universidad Pontificia Comillas iCade (E-3) in Madrid, and an MBA from IESE Barcelona. He has 20 years of experience in the FMCG sector and previously worked at companies, including Unilever, Kraft and Mahou-San Miguel. He is married and has 7 children. Lobera replaces Mauricio García de Quevedo, who left his post as CEO of Kellogg Iberia.

During the meeting, the Board also elected Ricardo de Diego, senior marketing manager of Kia, to fill the vacant post in the Executive Committee. The Executive Committee comprises eleven senior executives in addition to the president. The Vice-Presidents remain Rosa Menendez of BBVA and Javier López Zafra of L'Oréal, as do the head of Institutional Relations and Communications, Alberto J. Velasco of Grupo Mahou, President of the Committee for the Effectiveness Awards, José Manuel Zamorano of Cepsa, the coordinator of the Professional Forum of Advertisers, M. Jesús Moreno of Nintendo Ibérica and the President of the Media Committee, Luis Gómez of Iberdrola.

For more information, contact the aea.


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