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In response to growing interest from advertisers, the French national association (UDA) held its Phoenix Awards (Palmarès Phénix) to recognise and reward outstanding campaigns in the field of global communications and integrated communications. Winning campaigns successfully used media and non media to improve the relationship between the brand and the consumer. The awards were held on April 2nd at Théâtre de Paris.

The Gold Phoenix was awarded to Contrex (Groupe Nestlé Waters) for the campaign «My contrexpérience». The Silver Phoenix was awarded to RATP for the campaign «Dispositif Incivilités». Two Bronze Phoenix were awarded to Le Trèfle (Groupe Délipapier-Sofidel) for the campaign «Le Trèfle» and Volkswagen for the campaign «Volkswagen Virtual Golf Cabriolet».

For more information, please visit the UDA website or contact UDA ([email protected])


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