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Volvo, Lidl, Adobe, Amnesty International and UNICEF were among the winners of the prestigious 100-wattaren awards, the largest advertising competition in Sweden. The awards have been run every year since 1990 by the awards Association of Swedish Advertisers Awards and seek to honour campaigns that have generated quantifiable results.

The submitted campaigns competed in six categories and the best three in each category were announced at a gala event held in Stockholm on 15th October.

The 2014 “100-wattaren” awards went to:

Business-to-Consumer category:

• Made by Sweden feat. Zlatan for Volvo Cars Sweden
• Lidl – Dill for Lidl
• Halebopresan B2C for Halebop

Business-to-Business category:

• Växelkampanj for Tele2 Business
• Rekryteringsknappen for Academic Work
• Spapaketet for Forbo

Non-profit category:

• Barncancerfonden - Fyll stolen med hopp for Barncancerfonden
• #obamainsweden for Amnesty International Sweden
• Good Guys Christmas for UNICEF

SMART (low budget) category:

• Photoshop Live – Street Retouch Prank for Adobe
• The Robot Project for KTH
• Living with Lag for Umeå Energi / ume.net

International advertising category:

• Live Test Series Integrated Campaign for Volvo Trucks
• Avicii x You for Universal Music/Ericsson
• BE a MAN for Kommunal

Long-term brand equity category:

• Halebopresan for Halebop
• Lotto – Vem som helst kan vinna for Lotto/Svenska Spel
• Julkampanjer 2010-2013 for Stockholms Stadsmission

For further information access the event's website.


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