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The Association of Belgian Advertisers (UBA) has partnered with Belgian broadcasters Canal Z and Kanaal Z to present a weekly news programme dedicated to advertising, communications, media and marketing, entitled “Z-Advertising”.
Airing from the 10 November, the programme will consist of twenty three-minute episodes that will feature prominent industry players on successful advertising strategies, market developments, digital media, brand value, return on investment and agency management.

Z-Advertising will be broadcast every Monday on Canal Z and Kanaal Z (in French and Flemish respectively) and can be watched online on www.canalz.be and www.kanaalz.be. The news series is supported by Samsung and ING.

Watch the episodes that have been released so far:

• Loesje De Vriese, Head of Marketing at Samsung, on the marketing strategy of Samsung
• Inge Ampe, General Manager Marketing at ING, on the communications strategy of ING
• Sylvie Bové, Head of Brand Marketing at Yves Rocher, on the importance of brands

The Belgian association will present this initiative in more detail at the WFA's National Association Council (NAC) in Marrakech on March 20th. For further information please contact UBA.


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