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International Partners

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Thanks to our international partners.

APR

Advertising Production Resources (APR) is the leading international ad production management consultancy. We oversee more than US $1/2 Billion in ad production spend annually for many of the world's largest brands. With vast production experience in TV, Print, OOH, Web, Mobile, Social & Experiential, our 65+ experts collaborate with advertisers to establish best practices & find efficiencies at every step in the production process.

Beyond mere cost-consulting, our integrated approach and world class benchmarking system helps brands drive innovation and generate savings around any level of advertising content production.

To learn more, visit: www.aprco.com

Contagious

Contagious is a total communications resource for the global marketing community. Contagious' award-winning quarterly publication and DVD has become a showcase of the most important ideas in communications. Contagious also offers unique online intelligence resources, an events & consultancy service, in-depth special reports and bespoke intelligence feeds for advertisers and agencies.

DataXu

At DataXu, we are transforming the way global brands market to consumers in the digital world. An enterprise data and analytics company, DataXu offers the first omni-channel marketing management platform. We help you easily manage the deluge of big data, turning insights about consumer behavior into immediate decisions that impact Return on Marketing Investment (ROMI). We help brands to more effectively and efficiently reach and engage consumers, resulting in improved brand engagement, customer acquisition, and sales.

Decideware

Decideware provides the world's leading Software-as-a-Service (SaaS) application for Marketing Procurement professionals.

Our clients, major advertisers with responsibility for some of the world's best-loved brands, demanded their key agency data be accessible anywhere, anytime via a central platform of fast, secure, robust tools delivered across the Internet.

Designed in consultation with our clients, Decideware's Marketing Agency Management Platform features a wide array of solutions covering all key touch points between clients and their agencies. Specific modules include Agency Evaluation, Scope of Work and Agency Capability Management, with a new module being launched at next year's ANA Financial Management Conference.

Decideware provides the tools you need to deliver a complete picture of your agency's skills and talents; along with timely, accurate financial transparency; and, their current and historical performance!

Ebiquity

Ebiquity is a global media and marketing insight company. We help advertisers, agencies and media owners to continuously improve their media and marketing performance.

We provide independent data-driven insights in the following 6 global service areas: -

• Advertising; monitoring advertising in your market to improve your own
• Media; continuously improving media planning and buying
• Sponsorship; measuring effectiveness of sponsorship activities
• Digital; streamlining your process and optimising digital results
• PR & Reputation, global research protecting brands and reputation
• Effectiveness; optimising the effectiveness of your marketing mix

We currently work with over 1000 clients in 60 markets worldwide, including 85 of the top 100 global advertisers and the major advertising agency groups. Ebiquity employs over 600 people across the world.

Future Foundation

The Future Foundation is a leading international consumer futures business.

We provide clarity, reduce risk and inspire creativity

Our core expertise is based on identifying and forecasting social and consumer trends, attitudes and behaviours through the rigorous analysis of quantitative and qualitative research, determining the extent of their impacts on markets, services, brands and products. This is achieved through the application of our consumer insight services; nVision UK, Europe & Global, and also through the commissioned projects that we offer; from creative futures & innovation to thought leadership & tactical planning. Our robust programme of research provides businesses with the grounding and confidence to anticipate the likely impact of the evolving consumer environment and identify new market and revenue opportunities.

To find out more about the 150 global brands that rely on our services, please contact Pippa Goodman or call her on +44 (0) 20 3008 4889. Alternatively, please visit www.futurefoundation.net for further information.

Integration

Effective. Efficient. Accountable

Integration's clients are able to answer three fundamental questions that enable better performance and accountability:

• How effective are my marketing communications activities and how can we improve?

• How efficiently are we managing communications and achieving sales?

• Are our budgets well spent and our decisions leading to improved performance?

The approach is based on the MCA/ System which is the most validated and widely used tool in the field. MCA/ System can be deployed in any category (both B2C and B2B) and in any market globally. It provides users with comparable data across market and categories, and tracking over time. It is based on robust management techniques and is very fast and cost efficient to deploy.

Print Power

Print Power is a pan-European organisation dedicated to promoting print media and its role in modern integrated marketing programmes and advertising campaigns. The organisation comprises a wide range of companies representing the entire print media value chain – production, distribution, printing, content and delivery. This gives Print Power a unique level of expertise and experience in all areas of the print industry.

Telemetry

Telemetry is the digital media forensics company. Telemetry contracts directly with advertisers and represents their interests to the supply side of the market during digital media campaigns. Telemetry serves, audits and forensically analyses every single digital ad, across multiple screens, to ensure business essential performance criteria are met by the multiple vendors that appear on advertiser media plans. Most advertisers utilise basic ad servers as part of their digital media investment. They are paid to track advertiser's digital ad performance. Unfortunately, their methodologies mean that most crucial audience anomalies and performance inefficiencies remain hidden to advertisers. Not so with Telemetry.

Trinity P3

Strategic marketing requires strategic management. And TrinityP3 has been solving strategic problems between marketers and their agencies and suppliers for more than a decade.

TrinityP3 is an independent strategic marketing management consultancy that assists marketers, advertisers and procurement to ensure maximum performance in efficiency and effectiveness of their advertising and marketing budgets.

TrinityP3 has more than ten years experience and expertise in providing specific services to achieve maximum marketing potential. These services are provided to our clients on both a project basis and as part of a more expansive optimisation process.

TrinityP3 helps Marketers with:

1. Agency Search & Selection services %u2028Ensure you have the right mix of agencies and service providers both externally and internally, with the right contracts and agreements in place, and the correct level of remuneration / compensation.
2. Agency Engagement & Alignment services%u2028Engage and strategically align your agencies and service providers to ensure the right remuneration / compensation models, optimizing your end-to-end process, resolving disputes and managing the various relationships.%u2028
3. Agency Benchmarking & Monitoring services%u2028Monitor the cost and performance of these relationships to ensure you achieve maximum value by removing duplication and waste and aligning the agency performance to your strategic objectives.

In this way we ensure maximum efficiency and effectiveness of the advertising and marketing budgets to achieve maximum marketing potential.

TrinityP3 works with the world's top advertisers delivering millions of dollars in savings and efficiencies across all areas of marketing communications, across all major categories. TrinityP3 has managed and facilitated more than $750 million in media and advertising contracts in the past 12 months, globally, regionally and locally.

TrinityP3 works throughout Asia-Pacific including Australia, China and SE Asia with offices in Sydney, Melbourne, Hong Kong, Singapore and Auckland and globally through our membership in the Marketing FIRST Forum (M1F).

M1F is a global collective of like-minded marketing professionals providing global expertise and local knowledge to assist marketers achieve maximum marketing potential and value.

Warc

Warc is proud to work in partnership with the WFA. Established 25 years ago, Warc has clients in more than 100 countries around the world. At the heart of Warc is warc.com, a unique global resource relied upon by major creative and media agency networks, market research companies, media owners, multinational advertisers and business schools to help tackle any marketing challenge. Our material is drawn from over 50 sources around the world including: our own publications and content; publications we produce with other organisations, and content we publish from our partners, much of which is exclusive. We are a trusted resource, recognised for providing the latest thinking.

Why not request a free trial at www.warc.com/trialwfa

Wisembly

Wisembly is a web and mobile application that enables you to prepare, facilitate and monitor your meetings.
During your meetings, participants can ask questions, react, answer to polls or fill in surveys directly from their phone.
The organizers can moderate and analyze the content created through this channel.
More than 200 companies among which L'Oréal, Microsoft, Danone... already use the software. So why not you?
Learn more at www.wisembly.com