Telemetry is the world's first independent serving and auditing service aimed at Internet video advertising. With offices based in London, New York and HK (2011) Telemetry is the only online video auditing service to have fully functional systems across China and South East Asia. Working directly for advertisers, Telemetry verifies, in real time, every facet of a publisher's or ad network's performance when attempting to deliver online video advertisements to its web users. Key areas of audit include the media plan, discrepancies of count, audience quality, de duplication of reach, positional audit and performance metrics audit. Contact Anthony Rushton for more details. www.telemetry.com

Initiative (www.initiative.com) is a performance-led communications company. Initiative believes that all marketing should be performance-driven. Data, analytics, insight and innovation are central to all our services, and we hold ourselves fully accountable to client business goals. This commitment to performance is at the heart of Initiative's unique process and culture. Owned by the Interpublic Group, Initiative is part of media management group Mediabrands and a partner of Magna, IPG’s centralized media negotiation entity. Initiative employs more than 2500 talented professionals, working in 91 offices across 70 markets, worldwide. Initiative’s comprehensive range of performance-led communications services include: research and insight, media planning and buying, digital communications solutions, content creation, and evaluation and accountability services.

Millward Brown is one of the world's leading research agencies and is expert in effective advertising, marketing communications, media and brand equity research.  Through the use of an integrated suite of validated research solutions — both qualitative and quantitative — Millward Brown helps clients build strong brands and services.  Millward Brown has more than 78 offices in 51 countries.  Additional practices include Millward Brown's Global Media Practice (media effectiveness unit), The Neuroscience Practice (using neuroscience to enhance traditional research techniques), Millward Brown Optimor (focused on helping clients maximize the returns on their brand and marketing investments), Dynamic Logic (the world leader in digital marketing effectiveness) and Firefly Millward Brown (a global qualitative research business). Millward Brown is part of Kantar, WPP's insight, information and consultancy group.