Share/Save/Bookmark

WFA/CANA Global Advertiser Conference
Fast Forward?

China is fast moving from a manufacturing to a consumer-led economy. Marketing is facing a rapid shift of its own as people are increasingly playing an active role in building brands. People are changing the face of both China – and marketing - for good.
How are these changes linked? What do these changes mean for the future? What lessons can be drawn for marketers in China and around the world?

April 13, 2011 – Beijing


Chris Burggraeve
Global CMO,
Anheuser-Busch InBev

Keith Weed
Global CMO,
Unilever

Liu Chuanzhi
Chairman of Board of Directors, Lenovo Group

Julia Goldin
Global CMO,
Revlon

Sha Yuejia
Vice-President,
China Mobile

Stephen Kehoe
Head of International Corporate Relations,
Visa

Phillip Manzi
Director of global marketing operations
Nokia



Download the programme

8:30 : Registration

Zheng Silin, CANA President
Chris Burggraeve, Global CMO, Anheuser-Busch InBev & WFA President
State leader to be confirmed soon

8:50 : Welcome

Keith Weed, Global CMO, Unilever
Liu Chuanzhi, Chairman of Board of Directors, Lenovo Group
Stephan Loerke, MD, WFA
Christiaan Rizy, Executive Director, Forbes Insights

9:30 : The Chinese consumer revolution

The world is witnessing China resume a position of global economic leadership last enjoyed 500 years ago. This session will provide perspectives on the impact of China’s shift from a manufacturing to a consumer-led economy and what this means for marketers worldwide.


11:00 : Break

Julia Goldin, Global CMO, Revlon
Liang Xinjun, CEO, Fosun Group
Johan Jervøe, Vice President, Sales and Marketing Group, Intel Corporation
Zhao Xiaogang, Chairman, CSR Corporation Limited
Moderated by:
Charlie Crowe, CEO, CSquared

11:30 : What the new China consumer means for marketers

Building on the morning's presentations, our panellists will discuss the insights shared and focus on what the emergence of the China consumer means for marketers in China and around the world.


12:45 : Lunch

Sha Yuejia, Vice-President, China Mobile

14:00

Sharing perspectives on China Mobile’s efforts towards putting the consumer at the heart of their evolution in China.


Stephen Kehoe, Head of International Corporate Relations, Visa
Jason Spencer, Managing Director, Millward Brown ASCR Shanghai
Phillip Manzi, Director of global marketing operations, Nokia

14:30 : Would you be friends with your brand?

In a digital age, consumer empowerment has made brands increasingly accountable. Global and local companies need, more than ever, to think carefully about how they behave and how they communicate. Increasingly marketers have to seek permission or even ‘earn’ the right to connect with
their consumers.


15:30 : Break

Jon Wilkins, Founder, Naked Communications
Wu Haimin, President, Editor-in-chief and board chairman, Beijing Times
Xie Sam, President, Beingmate Group
Additional speaker to be confirmed shortly
Moderated by:
Charlie Crowe, CEO, CSquared

16:00 : Engaging responsibility

As marketers around the world seek to engage their consumers in ever-more innovative ways, what lessons can be learned from their journeys so far? What steps can be taken not to ostracise those very people they seek to connect with?


Duan Ruichun, CANA Executive President
CAA President
CAAC President
CANA VP

17:15 : Close

All speakers and participants will sign the wall declaration: a commitment to responsible marketing.