WFA Annual General Meeting 2005

The WFA-ISBA (www.isba.org.uk) co-hosted conference took place on Tuesday 8 th March 2005 at the London Hilton Metropole. Over 300 delegates from over 22 countries attended the Conference. The top level array of speakers included Larry Light, Executive Vice-President and Global Chief Marketing Officer, McDonald’s Corporation, Robert Madelin, Director General for Health and Consumer Protection at the European Commission and Paul Carothers, Vice-President Public Affairs, Kraft Inc. and WFA President.

All speeches are available below. Photos of the conference are also available in high resolution on request from WFA secretariat.

Programme:

Chairman’s Welcome

Issues and Opportunities – Our President’s perspective (.pdf file 125Kb)
John Sunderland, Chairman, Cadbury Schweppes and President of ISBA and CBI

OFCOM – 2 years on
Stephen Carter, Chief Executive, OFCOM

Vision for the BBC (.pdf file168Kb )
Michael Grade CBE, Chairman, BBC

Sky view on the world (.pdf file 136Kb)
Dawn Airey, Managing Director, Sky Networks

Priorities for the WFA President
Paul Carothers, Vice President, Public Affairs, Kraft Inc and WFA President

Advertisers and Society- Keynote Address (.pdf file 140Kb)
Robert Madelin, Director-General for Health and Consumer Protection, European Commission

Global Action on Key Issues
Stephan Loerke, Managing Director, WFA

McDonald’s: Listening to the consumer
Larry Light, Executive Vice President and Global Chief Marketing Officer, McDonald’s Corporation

 Creativity and Marketing Communications (.pdf file 1121Kb)
Simon Thompson, Marketing Director, Honda ( UK)
Tony Davidson, Creative Director, Wieden Kennedy
Julia Goldin, Marketing Director, Coca-Cola GB
Andy Medd, Partner, Mother

Towards a new client/agency “value framework”
Hamish Pringle, Director General, IPA